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Misreading Scripture with Individualist Eyes: Patronage, Honor, and Shame in the Biblical World is unavailable, but you can change that!

The Bible was written within collectivist cultures. When Westerners, immersed in individualism, read the Bible, it’s easy to misinterpret important elements—or miss them altogether. In any culture, the most important things usually go without being said. So to read Scripture well we benefit when we uncover the unspoken social structures and values of its world. We need to recalibrate our vision. ...

flirting. Your mind intuitively used cultural assumptions to interpret the facial gestures as innuendos. But depending on your cultural context, winking could mean something entirely different: in Asia, it is an offensive gesture; in West Africa, parents wink at children as a signal for them to leave the room. Interpretation is based on cultural assumptions, so we must recognize that the cultural gap between the biblical world and us may cause different interpretations … Every writer assumes the
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